CORPORATE REBRANDING & COMMUNITY ENGAGEMENT
LOS ANGELES, CALIFORNIA, USA
Air Hollywood
Expanding a Corporate Identity System for a Broader Vision
Corporate Identity System & Event Planning
Scope of Project
Logo Update
Corporate Identity System Design
Brand Extension Design
Merchandise Design
Special Event Planning
Challenge
Air Hollywood began as the original aviation themed studios in the film industry. After ten years of business new competitors and technologies entered the marketplace, and so Air Hollywood needed to make a larger impression and stake its claim in the industry. The founder was a visionary desiring multiple avenues to use their products and services - wanting to be the first choice for filmmakers when needing a travel scene, offering dog flight training, fear of flying programs, aviation themed furniture, and expanding into international territories.
Solution
As a repeat client for years we supported Air Hollywood's various initiatives. We started with updating their logo and creating a corporate identity that was memorable and made them feel a part of the "Hollywood" landscape. Then we helped shape the visual communication collateral and helped with special event planning as needed over years of working together, to bring their various ideas to life.
